In the fast-changing world of K-pop, visuals are still central to idol success—but growing skepticism among netizens suggests a shift in how beauty is perceived.
A viral forum post argues that many current female idols praised for their looks owe their popularity more to viral marketing and repetition than genuine visual impact. “It feels like we’re being brainwashed into thinking they’re pretty,” one comment said, sparking debate online.
This discussion led fans to reflect on idols like TWICE’s Tzuyu, whose debut-era beauty was widely acknowledged without the need for manufactured hype. Compared to the immediate public recognition that idols like her received, many feel that today’s visuals are more about relatability, strategic branding, or social media presence than traditional beauty standards.
- The viral hype is one thing, but all their faces just look so unnatural.
- These days, plastic beauties act like goddesses through brainwashing virality. Back in 3rd gen, only natural beauties like Suzy, Sulli, Seolhyun, and Kang Jiyoung were truly recognized. Now you can’t even find a natural beauty—it’s all just brainwashing by plastic-looking idols.
- Honestly, today’s idols are all so-called “unique beauties,” but I just can’t relate to them at all.
- Guess your type is Tzuyu. Sure, she’s undeniably pretty, but I personally find other idols more beautiful.
- I totally get what you mean.
- ㅋㅋㅋ I mean, it’s already funny when someone insults others while bragging about their own face—but bragging about someone else’s face just to put others down? ㅋㅋㅋ Aren’t you even a little embarrassed?
As discussions continue, one thing remains clear: beauty in K-pop is becoming more nuanced—and more hotly debated—than ever before.
